By Robert B. Cialdini, PhD

  • Release Date : 2009-06-02
  • Genre : Self Help
  • FIle Size : 1.37 MB
Score: 4.0
From 29 Ratings
Download Now
The file download will begin after you complete the registration. Downloader's Terms of Service | DMCA


Influence Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


  • Not working!!!!!!!!!!!!!

    By Lunaaaaz
    I've downloaded sample first, absolutely loved it and decided to buy the book. To my surprise, after several attempts book shows as "downloaded" on my laptop, but on my phone it's still only as a sample (tried switching the phone on and off, sync the phone- nothing).Whenever I click on the book to buy on the phone it shows the message that book has already been purchased. Very frustrating, please fix!!!!!!!!!!!!!!!
  • Real Eye Opening Book.

    By bazzaoisin
    Although I haven't download this version, I do have the paper back. While it might seem like a book on psychology and how to persuade people. Its a real eye opener and shows you why and how you end up doing favours for complete strangers or buying products that you didn't want or need! Enjoy!
  • The best book ever

    By Egg1000
    From car sales to door to door sales people. Social pressures, consistency of thought and familiarity. So many differing and opposing aspects of our life affect our ability to make decisions and sound judgement calls, but frequently we find ourselves making the wrong one. This book explains many of these fascinating influencing skills and forces and it helps empower you to identify and overcome them. Quite simply the best book I have ever read.